CASE STUDY

How Sennheiser Amplified Brand Voice

To celebrate 80 years of pioneering excellence in audio, Sennheiser set out to do more than mark a milestone. They wanted to reignite passion for premium sound among a new generation of listeners. Habitat M built a media strategy designed to honour the brand’s legacy, showcase its innovation, and strengthen its category leadership. The result? Highest-ever share of voice, powerful engagement, and renewed brand energy across every key channel.

The Challenge

To help Sennheiser mark their 80 years of pioneering excellence in sound. The campaign should honour the past, embrace the present, and look to the future of audio innovation. The client needed us to elevate brand awareness and reinforce Sennheiser’s position as a leader in premium sound.

Our Approach

Applying Habitat M’s principles for brand growth, our strategy focused on building both mental availability and market presence through precision and consistency.
  • Smart frequency: We targeted headphone users and audio enthusiasts with efficient reach and repetition, ensuring Sennheiser remained top of mind.
  • Omni-channel integration: Multiple contextual touchpoints worked together to strengthen message recall and drive consideration.
  • Strategic intelligence: Using real-world behavioural data, we aligned creative and media placement to moments where the category was most active — ensuring relevance and resonance in every impression.

Touchpoints

True to the principles of brand growth, we built an omni-channel ecosystem that reached audiences wherever they were listening, watching, and engaging.

Through advanced behavioural targeting tools, we connected real human signals with key media environments including YouTube, BVOD, Display, Spotify, and Premium Video, to deliver Sennheiser’s message with impact and frequency.

This cross-channel integration not only maximised scale but also drove meaningful engagement and website traffic, reinforcing Sennheiser’s leadership in premium sound experiences.

The Results

In the first month of campaign execution, the strategy was already hitting the right notes:
  • 59.1% share of voice
  • 300% increase in share of voice
  • 90% trending positive perception

This campaign marks a proud milestone for the Sennheiser brand in Australia. It builds on 80 years of innovation in true sound, connecting with a new generation of listeners by delivering clarity, detail, and emotional depth through Sennheiser's signature sound - just as the artist intended.

Jonathan Morley GM ANZ, Senova Group

Looking to Make Your Brand the Main Event?

Let’s create your next big moment.
GET IN TOUCH
Stay connected.
Links
Our Services  > About Us  > Our Work  > Insights  > FAQ  > Contact  >
Making Businesses Better
Level 2, 627 Chapel St, South Yarra VIC 3141 ABN: 667 871 276