The Challenge
Emerging as a fresh name in a highly competitive market with well-funded competitors, Snaffle needed a bold move to cut through the noise and resonate with the right audience. Their goal? Amplify national brand awareness, connect with new audiences, and build lasting recognition.
Enter Habitat M.
Media Strategy
At Habitat M, we pride ourselves on making businesses better by creating connections that matter. When tasked with positioning Snaffle as an innovative brand, we identified a unique opportunity: partnering with global superstar Katy Perry for her Lifetime Tour.
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Audience Fit: Katy Perry’s fanbase aligned seamlessly with Snaffle’s target demographic.
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Media Impact: A headline-worthy collaboration that would earn attention across traditional and digital media.
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Strategic Approach: Leveraging our deep media expertise, we brokered a partnership that went far beyond logo placement. This was about creating moments that mattered, blocking out key competitors thereby maximising share-of-voice for Snaffle throughout the campaign.
