Who is this guide for?
This guide is for you if you are:
- A founder under pressure to show traction
- A CMO defending investment to senior stakeholders
- A challenger brand competing against bigger budgets
- An established business trying to reignite growth
- Planning the next 3–6 months and need clarity
What will you learn?
Inside the guide:
- How growth challenges differ across start-ups, challenger brands and established businesses
- How to use media as a growth lever
- How to align media strategy to revenue and margin goals
- How to balance brand building with performance activity
- How to structure budgets and defend them internally
- What to measure (and what to ignore)
COMING SOON!
We're putting the final touches on a new Media Investment Calculator, so make sure you're subscribed to get access to the Beta version!
