The campaign is designed to honour the Sennheiser brand’s legacy while looking ahead to the future of audio excellence, focusing on increasing brand awareness, strengthening emotional connections, and cementing its position as a leader in premium sound across Australia and New Zealand.
The creative and media strategy aims to inspire new audiences and deepen engagement with existing fans through authentic storytelling, cultural relevance, and a sustained media presence.
The campaign leverages a broad reach activation, always-on presence, and high-impact media placements to consistently connect with category buyers. Habitat M has layered this with dynamic creative executions across radio, outdoor, and digital channels, ensuring the message of “80 years of true sound inside” is delivered with scale, frequency, and impact.
“This is more than an anniversary campaign, it’s a statement of intent for the future,” said David Ross, Co-Founder of Habitat M. “By combining high-reach brand activity with engaging, story-led creative, we’re helping the Sennheiser brand resonate with a new generation of audio lovers while reinforcing their connection with existing fans.”
The initiative builds on the Sennheiser brand’s strong foundation of trade activity and digital marketing, with Habitat M playing a pivotal role in reinforcing awareness and recall through strategic media planning, creative integration, and a relentless focus on audience engagement.
With this campaign, Habitat M continues to demonstrate its capability to deliver strategic, creative, and commercially impactful media solutions for globally recognised brands.
“This partnership represents a significant milestone for Habitat M,” said co-Founder David Ross, “aligning our established media expertise with one of the most respected brands in premium audio. We look forward to elevating the Sennheiser brand’s presence across key channels and audiences to mark a terrific 80th anniversary milestone.”
This campaign marks a proud milestone for the Sennheiser brand in Australia. It builds on 80 years of innovation in true sound, connecting with a new generation of listeners by delivering clarity, detail, and emotional depth through Sennheiser’s signature sound—just as the artist intended.
Jonathan Morley, General Manager, Sonova Hearing ANZ