At Habitat M, data analytics is at the heart of everything we do.
Data analytics in media is a critical component that helps us refine media strategies we create for our clients. Our in-depth approach to campaign reporting and media analysis ensures that every strategy we create is informed by real-time data and optimised for maximum impact.
These tools offer unmatched media reporting insights into trends, audience preferences, and the performance of individual channels. The ability for our clients to access and understand these insights allows them to compete on a larger scale without overspending and by leveraging this type and quantity of data, we can make informed decisions that drive better results, from boosting brand awareness to increasing sales.
Continuous data analysis also allows for campaign refinements that align with our clients business goals, so whether adjusting ad placements, refining audience segmentation, or reallocating budget to top-performing channels, media campaign reporting insights ensure that the strategy stays agile and effective.
It’s all about driving more ROI. If you want a piece of the action for your brand, then it’s time to chat.
Detailed data analysis gives us audience insights, media consumption data that allow us to refine campaigns as we go.
We not only set up campaigns for absolute success, but optimise campaigns in real-time, ensuring every advertising dollar is spent effectively.
Analytics tools such as Google Analytics, social media insights, and programmatic ad platforms provide invaluable data on audience behavior, engagement rates, conversion tracking, and ad creative insights
Brand-health studies can be used to track longer term metrics (like prompted and unprompted awareness).
Frequently Asked Questions about Data Analytics
We use a mix of first-party data, platform analytics, and proprietary measurement tools to track performance in real time. We focus on meaningful metrics—beyond impressions and clicks—to show true business impact.
Yes, and we highly recommend it. Your first-party data is one of your biggest competitive advantages. We can help activate it across media channels for better targeting, personalisation, and efficiency.
We use advanced attribution models—multi-touch attribution, media mix modelling, and incrementality testing—to understand which channels and touchpoints drive the most value. This ensures we allocate budget where it delivers the highest return.
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Our Media Partners
Media Strategy & Planning
A media strategy & corresponding plan outlines how chosen media channels will reach and engage the target audience, communicate the brand's message and drive customer acquisition, retention, or other business goals at the right time and the right place
A critical component of advertising and marketing campaigns. Effective negotiation & buying can help businesses save money while maximizing their exposure to target audiences in the most cost-effective way possible while delivering maximum ROAS.
Constant campaign oversight, consistent communication and optimisation where needed, are the key aspects of every campaign to ensure benchmarks are hit, value is derived, and growth is achieved.
Indepensible for clients as they provide a comprehensive understanding of audience behaviour, campaign effectiveness and market trends, enabling informed decision-making and strategic adjustments to maximise media
An integral cog in the interconnected media landscape, digital & performance marketing creates attention, delivers clicks and drives conversion in highly competitive environments, so data, insights, planning and execution are paramount to ensure its effectiveness.
Sam Brownbill, a trusted media expert with 16+ years of proven success, founded Habitat M to provide tailored marketing solutions. With a Mini MBA in marketing and track record of high-performing campaigns, Sam’s expertise and client-first approach focus on delivering measurable results.
David Ross, a seasoned media professional with an MBA and extensive sales expertise, brings strategic leadership and proven results to clients. Known for building one of Australia’s largest real estate marketing businesses, David’s industry credibility and dedication to excellence give clients confidence of outstanding outcomes.
