Media Strategy & Planning

A strong media strategy is the cornerstone for any businesses looking to scale by expanding their reach and to maximise their ROI.

A well-thought-out media strategy makes sure that your advertising aligns with your overall business goals, providing a clear roadmap to success.
Transform your media investments into measurable business outcomes with our data-driven media strategy and planning services. Our methodology combines deep audience insights with innovative channel selection to create strategies that deliver tangible results for your brand.

As experienced media strategists, we blend the art and science of media planning, leveraging industry-leading tools including Roy Morgan, Nielsen and GWI to develop evidence-based recommendations. Our approach goes beyond traditional planning, incorporating strategic thinking and continuous optimisation to maximise your return on investment.

What sets us apart is our commitment to crafting tailored media solutions that align with your business objectives. Our process integrates audience research, behavioural pattern recognition, platform ideation, and channel planning, enabling us to craft outcome-focused communications strategies that maximise your return on investment.

Partner with us to experience media strategy that's both creative and commercially focused, delivered by planning teams who understands your audience, prioritises your objectives, and delivers strategies that fuel business growth.
Benefits
At Habitat M, we create media strategies designed for results.
  • Tailored strategies built around your audience and business objectives.
  • Agile plans that adapt to market changes in real time.
  • Multi-channel approaches that maximise impact and engagement.
  • Maximised ROI: Precise targeting and media mix optimisation ensures every dollar spent drives measurable results, reducing waste and increasing profitability.
  • Improved Audience Understanding: Detailed analytics uncover deep insights into customer behaviour, enabling tailored messaging that resonates and drives conversions.
  • Enhanced Campaign Performance: Continuous data analysis allows for real-time adjustments, ensuring campaigns perform at their peak across all channels.
  • Clearer Decision-Making: Data-backed strategies reduce guesswork, empowering smarter decisions that align with your business goals and market opportunities.
  • Scalable Growth: Insights from data-driven campaigns pave the way for replicable success, helping your business scale effectively and confidently.

Frequently Asked Questions about Media Strategy

We don’t do cookie-cutter. Every brand is different, so we build media strategies tailored to your business objectives, audience, and market dynamics. We combine data-driven insights with deep industry experience to ensure every dollar works harder for you.

We start with the numbers—your past performance, audience behaviours, and competitive landscape. Then, we align those insights with your brand goals to create a mix that maximises reach, engagement, and ROI. Whether it’s digital, TV, out-of-home, or something unconventional, we’ll find the right blend.

Agility is key. We continuously analyse market trends, audience behaviour, and performance data to adjust strategies in real time. Whether it's shifting spend between channels or reacting to new opportunities, we make sure your media plan stays effective.

Let's chat

Our Media Partners
ARN | HabitatM
Big Outdoor | HabitatM
Binge | HabitatM
Civic Outdoor | HabitatM
Disnep | HabitatM
Domain | HabitatM
Foxtel | HabitatM
Google Ads | HabitatM
Iheart Radio | HabitatM
JCdecaux | HabitatM
Kayo | HabitatM
KIIS | HabitatM
Linkedin | HabitatM
Listnr | HabitatM
Meta | HabitatM
Netflix | HabitatM
News Corp | HabitatM
Nine | HabitatM
Nova | HabitatM
OOH | HabitatM
Paramount | HabitatM
Pedestrian Group | HabitatM
QMS | HabitatM
Realestate | HabitatM
SCA | HabitatM
SEN | HabitatM
Seven | HabitatM
Spotify | HabitatM
Ten | HabitatM
Transit Media Group | HabitatM
WMO | HabitatM

Media Strategy & Planning

A media strategy & corresponding plan outlines how chosen media channels will reach and engage the target audience, communicate the brand's message and drive customer acquisition, retention, or other business goals at the right time and the right place
FIND OUT MORE

Media Negotiation & Buying

A critical component of advertising and marketing campaigns. Effective negotiation & buying can help businesses save money while maximizing their exposure to target audiences in the most cost-effective way possible while delivering maximum ROAS.
FIND OUT MORE

Campaign Management

Constant campaign oversight, consistent communication and optimisation where needed, are the key aspects of every campaign to ensure benchmarks are hit, value is derived, and growth is achieved.
FIND OUT MORE

Data, Analytics, Insights & Reporting

Indepensible for clients as they provide a comprehensive understanding of audience behaviour, campaign effectiveness and market trends, enabling informed decision-making and strategic adjustments to maximise media
FIND OUT MORE

Digital Media & Performance Marketing

An integral cog in the interconnected media landscape, digital & performance marketing creates attention, delivers clicks and drives conversion in highly competitive environments, so data, insights, planning and execution are paramount to ensure its effectiveness.
FIND OUT MORE
Sam Brownbill, a trusted media expert with 16+ years of proven success, founded Habitat M to provide tailored marketing solutions. With a Mini MBA in marketing and track record of high-performing campaigns, Sam’s expertise and client-first approach focus on delivering measurable results.
0448 533 090
LET'S CHAT
David Ross, a seasoned media professional with an MBA and extensive sales expertise, brings strategic leadership and proven results to clients. Known for building one of Australia’s largest real estate marketing businesses, David’s industry credibility and dedication to excellence give clients confidence of outstanding outcomes.

0427 994 418
LET'S CHAT
David Ross:
0448 533 090
Sam Brownbill:
0427 994 418
Links
Habitat M Our services Who are we? FAQ Contact
Address
65 Gwynne St, Cremorne,
Melbourne, Victoria 3121, AU
ABN: 667 871 276