Case Studies

Katy Perry Snaffle Tour Partnership

Emerging as a fresh name in a highly competitive market with well-funded competitors, Snaffle needed a bold move to cut through the noise and resonate with the right audience. Their goal? Amplify national brand awareness, connect with new audiences, and build lasting recognition.

To celebrate 80 years of pioneering audio excellence, Sennheiser wanted to reignite passion for premium sound with a new generation of listeners. Habitat M built a media strategy to honour the brand’s legacy, showcase its innovation, and strengthen its category leadership.

When McCormacks set out to boost awareness of Magnum Board and Thermory, the goal was clear - elevate visibility, drive website traffic, and generate sales growth. Habitat M delivered an integrated media strategy that balanced mass reach with measurable outcomes, translating attention into tangible business results.