Effective media negotiation is key to securing cost-effective media placements and maximising exposure for our clients, so as a leading media buying agency in Melbourne, we’re dedicated to getting the best value for our client’s budget while ensuring their the message reaches the right audience at the right time.
By leveraging deep relationships with media vendors and, understanding market insights and trends, we can negotiate deals that offer premium placements at competitive prices.
Our strategic approach to media negotiation and buying delivers exceptional value through deep market expertise (25+ years of direct media sales experience), exceptional media relationships and transparent partnerships. We begin by understanding your consumer journey and media consumption patterns, enabling us to identify the most effective channels and KPIs for your investment. Our team work as an extension of your organisation, ensuring seamless communication and swift execution, with your goals front and centre in everything we do.
As media buying and negotiation specialists, we treat your investment with the same rigor and responsibility as our own, leveraging our market position to drive competitive tension and extract maximum value. This strategic approach to media trading, combined with our commitment to transparency and accountability, consistently delivers superior ROI for our clients.
Our proven expertise in media negotiation and buying has helped businesses across multiple sectors optimise their media spend and achieve breakthrough results. Partner with us to transform your media investment into measurable business growth.
Benefits
Get the best deal and the right exposure.
At Habitat M, we leverage strong media partnerships and expertise to deliver cost-effective, high-performing media buys.
Competitive rates and premium placements secured with our insider expertise.
Omnichannel buying across TV, digital, radio, print, and more.
Measurable results aligned with key business metrics.
Lower Media Costs: Securing the best rates and added-value opportunities ensures you get more media exposure for less, optimising your budgets and delivering a higher ROI.
Premium Placements: Our established relationships with media partners provide us early access to prime media inventory and high-impact placements increasing visibility and driving stronger engagement with your target audiences.
Flexibility and Value Additions: Negotiated perks like bonus spots/impressions, extended run times, or premium ad positions enhance campaign value without extra costs.
Cross-Channel Optimisation and Buying Leverage: By managing media buying across multiple channels and properties simultaneously, we leverage total spend to negotiate better rates across the board while optimising the media mix in real-time.
Time Efficiency:< Our expert negotiators streamline the buying process, freeing up your valuable time and resources to focus on other broader strategic initiatives.
Frequently Asked Questions about Media Negotiation and Media Buying
Absolutely. Our long-standing relationships with media partners give us leverage to secure competitive rates, premium placements, and value-added opportunities that most brands wouldn’t get on their own. Plus, we negotiate with performance in mind—not just price.
Yes. We plan and buy across all channels—TV, radio, print, out-of-home, digital, social, programmatic, and more. Our approach is omnichannel, ensuring all touchpoints work together to drive impact.
We go beyond vanity metrics. We track key performance indicators (KPIs) such as cost per acquisition, brand lift, customer lifetime value, and return on ad spend to ensure your media investment drives meaningful business outcomes.
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Our Media Partners
Media Strategy & Planning
A media strategy & corresponding plan outlines how chosen media channels will reach and engage the target audience, communicate the brand's message and drive customer acquisition, retention, or other business goals at the right time and the right place
A critical component of advertising and marketing campaigns. Effective negotiation & buying can help businesses save money while maximizing their exposure to target audiences in the most cost-effective way possible while delivering maximum ROAS.
Constant campaign oversight, consistent communication and optimisation where needed, are the key aspects of every campaign to ensure benchmarks are hit, value is derived, and growth is achieved.
Indepensible for clients as they provide a comprehensive understanding of audience behaviour, campaign effectiveness and market trends, enabling informed decision-making and strategic adjustments to maximise media
An integral cog in the interconnected media landscape, digital & performance marketing creates attention, delivers clicks and drives conversion in highly competitive environments, so data, insights, planning and execution are paramount to ensure its effectiveness.
Sam Brownbill, a trusted media expert with 16+ years of proven success, founded Habitat M to provide tailored marketing solutions. With a Mini MBA in marketing and track record of high-performing campaigns, Sam’s expertise and client-first approach focus on delivering measurable results.
David Ross, a seasoned media professional with an MBA and extensive sales expertise, brings strategic leadership and proven results to clients. Known for building one of Australia’s largest real estate marketing businesses, David’s industry credibility and dedication to excellence give clients confidence of outstanding outcomes.
