Modern marketing lives or dies on clarity; knowing who to reach, when to reach them, and why they’ll care. At Habitat M, we fuse real-world data, AI-powered behavioural insight, and sharp strategy to remove the guesswork from audience targeting and media optimisation.

What we do

We turn billions of online behaviour signals into actionable intelligence that powers more efficient, higher-performing campaigns.

Our proprietary advantage comes from SQREEM, a cognitive-AI platform that analyses real-world digital behaviour. SQREEM reads “digital exhaust” in real time to surface audiences showing intent in your category, delivering accuracy levels of over 90 per cent in predicting purchase or engagement behaviour.

We use those insights to:

Identify and build intent-rich micro-segments ready to act.
Map audience journeys from awareness to conversion.
Optimise creative and media allocation based on real-time performance.
Seamlessly connect every persona and segment to live inventory, dynamically curated and matched to the chosen buying platform (YouTube, Meta, Streaming TV, Digital Audio, TikTok, Open Web, DOOH.
Provide transparent, evidence-based reporting that links marketing to business outcomes.

Why it matters

Traditional analytics tell you what happened. Cognitive AI tells you what’s happening now, and what will happen next.

That shift from hindsight to foresight means:

Less waste: every media dollar is directed to audiences most likely to convert.
More precision: campaigns respond dynamically to live intent and behaviour signals.
Greater confidence: decisions are guided by evidence, not guesswork.
For leaders balancing growth with efficiency, this means clarity, speed, and measurable impact.

How it fits in your marketing system

Our AI-enhanced targeting capability underpins everything from audience discovery to performance optimisation:

Discovery: analyse your current audience and uncover high-intent look-alikes.

Activation: deploy data-driven creative and channel mixes aligned to business goals.

Learning loops: feed campaign data back into the model for continuous refinement.

Reporting: translate performance into commercial metrics - revenue, margin, and growth.

We apply our combined intelligence to your goals and objectives, turning complex data into clear competitive advantage.

That’s how we make marketing systems faster, sharper, and more resilient; and it’s how we make businesses better.

Our difference

Most agencies use data; few translate it into action with this level of precision.

Habitat M blends:

Media gut + machine intelligence

Decades of strategic experience combined with SQREEM's predictive power.

Integrated
analytics loops

Linking targeting, activation, and reporting in one continuous learning cycle.

Actionable
outputs

Instant, activation-ready deal IDs and custom audience segments deployable across major platforms.

Scalable
intelligence

Insights that work for founders chasing scale, challenger brands outsmarting bigger rivals, and established businesses streamlining complexity.

Frequently Asked Questions about Data Analytics

We use a mix of first-party data, platform analytics, and proprietary measurement tools to track performance in real time. We focus on meaningful metrics—beyond impressions and clicks—to show true business impact.

Yes, and we highly recommend it. Your first-party data is one of your biggest competitive advantages. We can help activate it across media channels for better targeting, personalisation, and efficiency.

We use advanced attribution models—multi-touch attribution, media mix modelling, and incrementality testing—to understand which channels and touchpoints drive the most value. This ensures we allocate budget where it delivers the highest return.

Let's chat

Our Media Partners

Media Strategy & Planning

A media strategy & corresponding plan outlines how chosen media channels will reach and engage the target audience, communicate the brand's message and drive customer acquisition, retention, or other business goals at the right time and the right place

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Media Negotiation & Buying

A critical component of advertising and marketing campaigns. Effective negotiation & buying can help businesses save money while maximizing their exposure to target audiences in the most cost-effective way possible while delivering maximum ROAS.

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Campaign Management

Constant campaign oversight, consistent communication and optimisation where needed, are the key aspects of every campaign to ensure benchmarks are hit, value is derived, and growth is achieved.

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Data, Analytics & AI-Enhanced Targeting

We use cognitive AI and real-world behaviour analysis through SQREEM to identify intent, predict demand, and optimise every media dollar by combining human strategy with machine intelligence for faster, smarter marketing impact.

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Digital Media & Performance Marketing

An integral cog in the interconnected media landscape, digital & performance marketing creates attention, delivers clicks and drives conversion in highly competitive environments, so data, insights, planning and execution are paramount to ensure its effectiveness.

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Sam Brownbill, a trusted media expert with 16+ years of proven success, founded Habitat M to provide tailored marketing solutions. With a Mini MBA in marketing and track record of high-performing campaigns, Sam’s expertise and client-first approach focus on delivering measurable results.

0427 994 418

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David Ross, a seasoned media professional with an MBA and extensive sales expertise, brings strategic leadership and proven results to clients. Known for building one of Australia’s largest real estate marketing businesses, David’s industry credibility and dedication to excellence give clients confidence of outstanding outcomes.

0448 533 090

LET'S CHAT

Data, Analytics & AI-Enhanced Targeting

What we do

Why it matters

Our difference

Media gut + machine intelligence

Integrated analytics loops

Actionable outputs

Scalable intelligence

Frequently Asked Questions about Data Analytics

How does Habitat M track and measure campaign performance?

Can you help integrate our first-party data into media planning?

How do you handle attribution and measuring cross-channel impact?

Let's chat

Media Strategy & Planning

Media Negotiation & Buying

Campaign Management

Data, Analytics & AI-Enhanced Targeting

Digital Media & Performance Marketing

Integrated
analytics loops

Actionable
outputs

Scalable
intelligence