Digital Media & Performance Marketing

Performance marketing is a digtal marketing strategy focused on delivering a return on investment (ROI) for our clients in highly competitive industries. By focusing on measurable outcomes, a digital media agency like ours, can tailor strategies that directly contribute to business growth.

Digital marketing tactics like SEO (Search Engine Optimisation), SEM (Search Engine Marketing), and SMM (Social Media Marketing) are central to this approach. SEO focuses on increasing organic visibility, ensuring your website ranks higher in search results, which drives long-term traffic. SEM, on the other hand, targets immediate results through paid search ads, ensuring your business appears at the top of relevant search queries. SMM leverages social media platforms to engage with your target audience, build brand awareness, and drive conversions through highly targeted ads.

By continually tracking key performance indicators (KPIs) such as click-through rates, conversion rates, and cost-per-click, a digital media agency like Habitat M can optimise campaigns in real-time, which ensures that marketing spend is directed toward the most effective channels, leading to higher ROI.
In competitive industries, where every conversion counts, performance marketing offers a data-driven approach to outpace competitors and maximise every dollar spent.

This focus on results ensures that our clients not only stay visible but also achieve significant, measurable growth.

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Our media partners

Media Strategy & Planning

A media strategy & corresponding plan outlines how chosen media channels will reach and engage the target audience, communicate the brand's message and drive customer acquisition, retention, or other business goals at the right time and the right place

Media Negotiation & Buying

A critical component of advertising and marketing campaigns. Effective negotiation & buying can help businesses save money while maximizing their exposure to target audiences in the most cost-effective way possible while delivering maximum ROAS.

Campaign Management

Constant campaign oversight, consistent communication and optimisation where needed, are the key aspects of every campaign to ensure benchmarks are hit, value is derived, and growth is achieved.

Data, Analytics, Insights & Reporting

Indepensible for clients as they provide a comprehensive understanding of audience behaviour, campaign effectiveness and market trends, enabling informed decision-making and strategic adjustments to maximise media

Digital Media & Performance Marketing

An integral cog in the interconnected media landscape, digital & performance marketing creates attention, delivers clicks and drives conversion in highly competitive environments, so data, insights, planning and execution are paramount to ensure its effectiveness.

Sam Brownbill – Head of Media

Sam Brownbill, a seasoned professional in the media industry, has made significant contributions during his tenure in media sales. With over 16 years of experience and a keen understanding of the ever-evolving media landscape, Sam played a crucial role in shaping the success of Nine Plus here in Melbourne. In order to better help marketers, and clients more broadly, he has studied various degrees in Advertising and Marketing, most recently completing his Mini MBA in marketing. Carrying an unwavering ethos of a service mindset and a bullet-proof history of delivering successful campaign solutions for his clients, Habitat M was born.

David Ross – Head of Growth

David Ross, a dynamic and experienced media sales professional, is characterised by his strategic leadership, deep industry insight and passion for marketing & media. Before Nine, he built and shaped one of Australia’s largest real estate marketing businesses, showcasing his entrepreneurial flare and client-first mindset. Now equipped with an MBA to augment his vast sales and media experience, David’s growth focus & commitment to delivering world-class service is a non-negotiable component of our client philosophy.